What is digital marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the Internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
Types of digital marketing
Search Engine Optimization (SEO)
Optimizing a website’s content and structure to rank higher in search engine results, making it easier for potential customers to find the site.
Content Marketing
Creating valuable, relevant content (blog posts, videos, infographics, etc.) to attract and engage an audience.
Social Media Marketing
Promoting brands or products on platforms like Facebook, Instagram, Twitter, LinkedIn, and others to engage with followers and build a community.
Email Marketing
Sending targeted emails to prospects or customers to nurture relationships, promote products, or announce events.
Pay-Per-Click (PPC) Advertising
Paying for ads to appear on search engines or social media platforms, with costs determined by clicks or impressions (such as Google Ads).
Affiliate Marketing
Partnering with individuals or businesses (affiliates) who promote your products in exchange for a commission on sales generated through their efforts.
Influencer Marketing
Collaborating with influencers who have large followings on social media or other platforms to endorse or promote products.
Conversion Rate Optimization (CRO)
Enhancing website performance and user experience to convert visitors into customers.
Analytics and Data Measurement
Tracking and analyzing data from campaigns (e.g., website traffic, user behavior) to measure effectiveness and refine strategies.
Digital marketing allows businesses to reach a global audience, target specific demographics, and track campaign performance in real-time, making it highly effective for both small businesses and large corporations.